Terms of service

1. Operator, scope, language

These terms are a contract between you and the operator named in the imprint ("we"). They govern every purchase, your account, the API, and all use of this website and its services. The version published at the time of your purchase applies to that purchase.

Your own general terms and conditions do not apply, even if we perform without expressly objecting to them; they bind us only if we accept them in writing. Where translations of these terms exist, the English version controls.

2. Business use

Our services are directed at businesses: agencies, consultancies, freelancers, and companies acting for commercial or professional purposes. By purchasing, you confirm that you act in that capacity.

Where mandatory consumer-protection law nonetheless applies to you, nothing in these terms limits rights that cannot be waived by contract; all remaining provisions stay in force to the fullest extent permitted.

3. The audit

One purchase ($497) buys one performance audit of exactly one URL, consisting of 3 runs in total (the first run plus 2 re-runs), each covering mobile and desktop with lab and field data. Each run produces a report delivered in your account.

• Validity window. Runs are usable for 30 days from the moment your first run starts. You control when that clock starts — nothing expires while you wait to begin.
• The URL is fixed at the first run. Once your first run starts, the audited URL is locked permanently. It cannot be changed, swapped, or transferred to another site afterwards. Choose it carefully.
• Failed runs do not count. A run that fails, times out, or is canceled does not consume your allowance. Your sole and exclusive remedy for a failed run is to run again.
• Expiry forfeits unused runs. Runs not used when the validity window ends are forfeited. There is no refund, credit, or extension for unused runs. (An extension may be purchased in the form of an extra run — section 5.)
• Delivery. A report is normally ready within 24 hours of its run starting, usually much faster. Delivery times are targets, not guarantees; your remedy for non-delivery is defined exclusively in section 14.
• Point-in-time analysis. Each report reflects your site and the underlying third-party data as they existed when the run executed. Later changes to either are not covered.

4. What the audit is not

The audit is analysis and recommendations. It is not implementation, monitoring, consulting hours, or support beyond the report itself, and none of those are owed under these terms.

We do not warrant, promise, or guarantee any particular performance score, search ranking, traffic, conversion rate, revenue, or other outcome. Whether and how recommendations are implemented — and what results that produces on your site, with your stack and your team — is entirely outside our control and entirely your responsibility.

Reports are produced through expert analysis assisted by AI models and grounded in data from third-party sources, in particular Google PageSpeed Insights and the Chrome UX Report. Field data is Google's own measurement of real users; we do not warrant the accuracy, completeness, or continued availability of any third-party data.

5. Extra runs

When every run of an audit has been consumed and the audit has not been revoked under section 14, you may purchase additional single runs ($97 each) for that audit. An extra run:

• applies only to the same locked URL — it never transfers to another site;
• restarts the validity window: 30 days from the purchase, which also revives an expired audit;
• adds exactly one run and nothing else — it creates no further entitlements.

There is no limit on repeat extra-run purchases while the audit remains unrevoked.

6. Contract formation; right to refuse

Product listings on this site are invitations to order, not binding offers. Your completed payment through Stripe is your offer; the contract forms when we create the audit entitlement in your account. We may refuse any order at our sole discretion — including for fraud or abuse screening — without giving reasons; in that case we refund the payment, and the refund fully discharges every claim arising from the order.

7. Prices, taxes, promotion codes

• The price shown in Stripe checkout at the moment of purchase is the price that applies. We may change listed prices at any time for future purchases.
• Where we are required to collect tax, it is added at checkout. Otherwise, you are responsible for any taxes, duties, or fees applicable in your jurisdiction.
• Promotion codes apply only as entered or pre-applied at checkout — never retroactively, one per purchase, with no cash value. We may limit, deactivate, or withdraw any promotion code at any time before it is used.

8. Your obligations

• Authorization. You may submit only URLs you own or are expressly authorized to have audited. Submitting a URL is your binding representation that this is the case.
• Reachability. Keeping the URL publicly reachable is your responsibility. Runs that fail because your site is unreachable do not consume your allowance (section 3) — but their failure gives you no other claim.
• Lawful content. We may refuse or revoke, without refund, audits of sites whose content is unlawful or infringes third-party rights.
• Account security. Sign-in uses your email address (including emailed sign-in links), so your mailbox is your key: keep it and your password secure. Everything done through your account counts as done by you.
• No abuse. You must not overload the service, circumvent rate limits, scrape the site, access it by automated means outside the documented API with a valid API key, probe or test its security without our prior written consent, share accounts, or resell access outside the reseller program.

We may suspend access immediately while we investigate a reasonably suspected breach of this section.

9. License to reports

Reports are licensed, not sold. On delivery you receive a non-exclusive, non-transferable, perpetual license to use the report for your internal business purposes and to share it with contractors you engage to work on the audited site.

You may not publish, resell, redistribute, or sublicense reports or any substantial part of them — the sole exception is resale under the reseller program (section 10). Our name, brand, methodology, framework, report structure, and site content remain exclusively ours; no rights to them are granted. Any feedback you give us may be used by us without restriction or compensation.

10. Resellers & white-label

• Purchases made with a wholesale code may be resold as reports to the reseller's own client. The reseller remains our only customer: no contract of any kind arises between us and the reseller's client, and the reseller is solely responsible to that client.
• White-label branding on reports must be truthful and lawful. We may strip or refuse any branding that is unlawful, misleading, or infringes third-party rights.
• Wholesale codes are personal, non-transferable, and may be limited, changed, or revoked by us at any time, in particular on abuse or when the program changes. Revocation does not affect already-completed purchases.
• Resellers act in their own name and for their own account. Nothing in the program creates an agency, partnership, employment, or joint venture.

11. Affiliate program

Participation in the affiliate program is governed by the separate affiliate terms. Where those terms and these conflict, the affiliate terms control for the program; these terms govern everything else.

12. Free tools, courses & monitoring

Free offerings — including free URL tools, email courses, and CrUX Watch monitoring — are provided as-is and as-available, without any warranty, support obligation, or service commitment. We may change, limit, suspend, or discontinue any free offering at any time without notice or liability. Rate limits apply; circumventing them is prohibited. Free offerings create no entitlement of any kind.

13. Third-party dependencies; availability

Producing an audit depends on services outside our control — in particular Google's PageSpeed Insights and Chrome UX Report APIs, AI infrastructure, Stripe, and email delivery. If such a dependency is unavailable or degraded, runs may be delayed or fail; failed runs do not consume your allowance, and our performance deadlines are suspended for the duration of the disruption.

We operate no service-level agreement. The site and services are provided as-available; we may perform maintenance at any time. Temporary unavailability gives rise to no claims.

14. Refunds & withdrawal

Our one money-back commitment: if we cannot deliver your report, we refund that purchase. This is the "report or money back" promise on our pricing page, and it is the only refund we owe. Beyond it, all payments are final, except where mandatory law grants you more.

Consumers with a statutory withdrawal right keep it until performance begins: by starting your first run (or, for an extra run, that run) you expressly request immediate performance and acknowledge that your withdrawal right lapses once the service is fully performed. Until you start, the statutory right is untouched.

Effect of refunds and chargebacks. When a purchase is fully refunded — voluntarily or through a payment dispute — the exchange is unwound on both sides: the associated audit and its reports are revoked automatically, every license under section 9 ends, and the account is blocked (see the privacy policy on this automated step and how to reach a human). A revoked audit cannot be reactivated by purchasing extra runs.

15. Suspension & termination

We may suspend or terminate your access with immediate effect for material breach of these terms, fraud, chargeback, unlawful use, or a risk to the security or integrity of the service. On termination for cause, licenses to delivered reports end and no payment is refunded, except where mandatory law provides otherwise.

Sections 9, 17, 19, and 21 survive any termination.

16. Warranty

For consumers, statutory warranty rights for digital products remain unaffected. For business customers, the following applies instead of statutory warranty to the extent permitted:

• Apparent defects in a report must be notified in writing within 14 days of its delivery, describing the defect; otherwise the report is deemed approved.
• Our remedy for a defect is, at our choice, supplementary performance: a corrected report or a replacement run. Statutory remedies apply only if supplementary performance fails twice.
• No warranty is given for characteristics not expressly agreed in writing, nor for the outcomes disclaimed in section 4.

17. Liability

We are liable without limit for intent and gross negligence, for injury to life, body, or health, under product-liability law, under an express guarantee, and for fraudulently concealed defects.

For simple negligence we are liable only for breach of essential contractual obligations — those whose fulfillment makes proper performance of the contract possible at all and on whose fulfillment you may regularly rely — and then only up to the foreseeable damage typical for this kind of contract. In all other cases, liability for simple negligence is excluded.

Liability for loss of data is limited to the cost of restoration from proper, current backups. The limitations above also apply in favor of our employees, representatives, and agents.

18. Goodwill; no waiver

Anything we grant beyond these terms — an additional run, an extended window, a refund we do not owe, or any other accommodation — is voluntary, applies to that single case only, and creates no entitlement, precedent, or expectation for any future case. Our not enforcing a provision of these terms is not a waiver of it or of any other provision.

19. Indemnity

You indemnify us against all third-party claims, and the reasonable costs of defending them, arising from your breach of these terms — in particular from submitting URLs you were not authorized to submit, from unlawful content on audited sites, and from your resale of reports to your own clients.

20. Changes

We continuously develop the service and may change or discontinue features for the future. What you have already purchased is governed by the entitlement as described at purchase. New versions of these terms apply to new purchases; for ongoing programs (reseller, affiliate, API access), they apply after we give notice, and your continued participation is acceptance.

21. Governing law, venue, disputes

These terms are governed by the law of Bulgaria, the operator's seat, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods (CISG). For consumers, this choice does not displace mandatory protections of the law of your habitual residence, and statutory venues remain available to you.

If you act as a business, the courts at the operator's seat have exclusive jurisdiction over all disputes arising from or in connection with these terms; we may additionally bring claims against you at your general venue.

We are neither obliged nor willing to participate in proceedings before a consumer dispute-resolution body.

22. Final provisions

• We may assign these terms and our rights and obligations to an affiliate or to a successor of the business; you may assign only with our written consent.
• You may set off, or exercise retention against, our claims only with counterclaims that are undisputed or finally adjudicated.
• If a provision of these terms is or becomes invalid, the remainder stays in force; the invalid provision is replaced by the statutory rules.